December 2024
Nelly Group (Nasdaq Stockholm) — Nordic fashion e-commerce. Fluid Translation supports their annual report translation across multiple reporting cycles.

Nelly Group AB is listed on Nasdaq Stockholm and operates one of the largest fashion e-commerce platforms in the Nordic region. Their annual report reflects both their financial performance and their commitment to sustainability — in line with increasingly stringent reporting requirements.
Fluid Translation has been a long-standing partner in Nelly's annual report production, handling Swedish–English translation of the full statutory report including IFRS financial statements, notes, the CEO letter, and sustainability disclosures.
Fashion and e-commerce reporting has its own vocabulary — logistics, returns, platform metrics, brand partnerships — that must be translated accurately alongside standard IFRS financial language. Our translators are briefed on Nelly's business model and terminology before each project begins.
Nelly's sustainability reporting has grown significantly in recent years as CSRD requirements have taken effect. We have updated Nelly's term base to incorporate ESRS terminology, ensuring that their sustainability disclosures are as precise as their financial statements.
The Nelly Group relationship is a good example of how long-term translation partnerships add value: we know their business, their terminology, and their style — which means less briefing time, fewer rounds of revision, and a better end result. See also our AAK case study for another multi-year annual report partnership.
Get in touch with our project management team.