Balco's Website in Six Languages

Balco Group is a Nasdaq-listed Swedish company specialising in balcony solutions for the renovation market, with operations across Northern and Central Europe. Selling to property owners, housing associations, and developers across multiple countries means that Balco's website and commercial materials must communicate persuasively in each local language — not just functionally.

Fluid Translation managed the translation of Balco's corporate website into six languages: Swedish, English, German, French, Norwegian, and Danish. The project combined product descriptions, technical specifications, case studies, and marketing copy — each requiring a different register and level of technical detail.

Construction and renovation terminology varies significantly between European markets. What is standard product nomenclature in Sweden may need to be rendered differently in German or French to match how architects, specifiers, and housing managers in those markets actually speak. Fluid Translation's network of in-country specialist translators ensured that each language version felt native to its audience.

A website localisation of this scale demands careful project management: consistent terminology across all six languages, coordination between translation and the web production team, and rigorous quality review before each language goes live. Fluid Translation handled the full translation workflow, delivering all six languages on schedule and within Balco's production timeline.

The Balco project demonstrates how Fluid Translation extends beyond financial reporting into large-scale commercial localisation — bringing the same standards of specialist expertise and project management discipline to every engagement. For a focused corporate website translation project, see our Acuvi case study.